The Truth About Matcha (and Tatsu)
Matcha’s the green beauty of the wellness world. The “it” drink everyone’s talking about. It fuels athletes, inspires morning rituals, and has basically become a celebrity in the nutrition space.
But like any popular kid, when you’re in the spotlight, the rumors start flying. Over time, matcha has picked up a few haters — and some stubborn myths.
We’re here to set the record straight.
Myth #1: Matcha tastes grassy and bitter
The rumor: Matcha has a reputation for being too “green” — like drinking liquid lawn clippings.
The truth: Not all matcha is created equal. High-quality ceremonial-grade matcha has a smooth, rich taste with natural sweetness. Tatsu goes even further: our matcha is crisp, refreshing, and lightly sweetened with real lychee juice. No grassy bite, no bitterness —just clean flavor you’ll actually want to drink.
Myth #2: Matcha blocks iron absorption
The rumor: You shouldn’t drink matcha because it prevents your body from absorbing iron.
The truth: Here’s the science. ALL teas (including matcha) contain catechins—powerful antioxidants with major health benefits. But catechins can temporarily reduce absorption of non-heme iron (the type of iron found in plants, beans, and fortified foods). Heme iron (found in meat) is not affected.
The good news? Vitamin C enhances non-heme iron absorption. Pairing Vitamin C with matcha doesn’t just balance this out, it actually helps your body absorb more plant-based iron.
And every can of Tatsu already includes Vitamin C. Built-in backup, no extra step required.
Myth #3: Matcha is complicated to make
The rumor: Matcha requires bamboo whisks, exact temperatures, and time most people don’t have.
The truth: Traditional matcha prep is beautiful and ceremonial, but it’s not the only way to enjoy it. We’ve done the hard work for you — sourcing premium Japanese matcha, blending it with electrolytes, Vitamin C, and Zinc, and putting it in a ready-to-drink can.
All you need to do is chill, flip, and sip.
The Bottom Line
Matcha may be the “popular kid” of wellness, but the rumors don’t hold up. The benefits do.
With antioxidants, steady energy, hydration, and immune support, it’s more than hype —it’s science. And with Tatsu, you get all of it in a refreshing, everyday ritual that fits your life.
